Today, Beckerman announced that they had acquired the Antenna Group which means that they have become the “largest clean technology specialty public relations practice in the nation.” Here is their press release announcing this acquisition.
Beckerman Acquires Antenna Group, Leading San Francisco Clean Tech Firm
Deal Creates Largest Clean Technology Specialty Public Relations Practice in the Nation
HACKENSACK, N.J. and SAN FRANCISCO, CALIF. – June 17, 2010 – Beckerman, one of the largest independent public relations firms in the industry, today announced the acquisition of Antenna Group Inc., a nationally recognized, full-service, strategic communications firm specializing in serving clean technology companies and corporations concerned about sustainability. The acquisition creates the largest clean technology specialty public relations practice in the nation.
Beckerman has offices in New York, N.Y.; Hackensack, N.J.; Washington, D.C.; and now, with the acquisition of Antenna Group, in San Francisco, Calif. Antenna Group will retain its brand identity and its current management team, including Melody Haller, CEO and founder, and Caroline Venza, vice president.
“The combination of Beckerman’s established clean tech presence and Antenna’s market leadership position has created the dominant brand in the clean tech public relations sector,” said Beckerman President Keith Zakheim. “This acquisition further strengthens Beckerman’s ability to offer our clean tech clients the deepest talent pool, expertise and relationships in this sector.”
Founded in 1996 and based in San Francisco, Antenna provides specialized public relations services to clients focused on new industrial technologies in sectors with great near- and long-term futures, including: green building, energy efficiency, smart grid, energy storage and management, transportation, renewable energy, finance, biofuels, chemistry, water and green building.
Antenna’s clients include 3M Corp. Renewable Energy Group, Accelergy, Akeena Solar, CalCEF, Cogenra, eSolar, EV Connect, GlassPoint, IEEE PV Specialists Conference, Illumitex, Lumenergi, Mainstream Energy, NanoH2O, PowerGenix, Solexant, SunReports, Tioga Energy and Xtreme Power.
“Antenna is at the forefront of educating the media and the public about the entrepreneurial firms that are leading the clean tech movement, which is experiencing substantial growth and is making the transition from lab to practical applications,” Zakheim said. “We are thrilled to be a part of Antenna’s dynamic growth and are looking forward to expanding in this sector nationwide with additional clean tech public relations acquisitions.”
The addition of Antenna’s clients to Beckerman’s current clean tech roster forms one of the largest clean technology public relations practices in the nation. Beckerman’s clean tech clients include: Atlantic Green Power, BioSolar, BlueFire Ethanol, Car Charging Group, Carbon Sciences, Cereplast, International Fuel Technology, New Energy Technologies, OriginOil, Pro-Tech Energy Solutions and XsunX.
“We are very excited to be part of the Beckerman team of companies and look forward to taking our firm to new heights in the years to come,” said Haller. “We were attracted to Beckerman based on their commitment to the clean tech space and their strategy of building and investing in our brand.”
Antenna has received industry recognition for its outstanding performance, having been named a finalist in “Best Overall Company of the Year” for companies in advertising, marketing, and public relations with up to 100 employees in the 6th Annual STEVIE® Awards for Women in Business.
In addition, Antenna’s president and founder, Melody Haller, was recognized as a “Top Tech PR Pro” by PRSourceCode as rated by a survey of more than 500 technology journalists with the goal of identifying who adds the most value to the journalist-public relations professional relationship.
This news sure won’t hurt OriginOil’s press relations and should help all the companies these two (now combined) practices represent better get the word out about their emerging technologies.