I don’t know if you have seen this ad that I’m guessing Illinois’s Tourism Department has put out but it is an interesting one. Take a look. (I used a camera to record it because I am not tech savvy enough to get it another way).
Now watch it again and pay close attention to the very first part with the whole “Worship Heroes” bit. That image of superman remind you of anything? Maybe this will help:
Hmmm… “Worship Heroes”… I wonder if the person who put this ad together focussed on the wrong “hero.”