Facebook overtakes Myspace
Well, I normally stick to politics but I found this too interesting not to blog about. According to Alexa.com, a web information company, it seems as though Facebook.com has overtaken Myspace.com in its “reach” of internet users. What does “reach” imply here? Well, this is how they explain it:
What is Reach?
Reach measures the number of users. Reach is typically expressed as the percentage of all Internet users who visit a given site. So, for example, if a site like yahoo.com has a reach of 28%, this means that of all global Internet users measured by Alexa, 28% of them visit yahoo.com.
This flip from one to the other occurred just in the past month. Facebook.com has made an impressive showing the past six months by more than doubling its share of internet users while Myspace.com has more or less stayed constant.
Why might this be important and worthy of interest? Well, considering that both of these websites are currently ranked in the top ten most frequently visited sites, advertisers are sure to be interested in which site will most likely get them the most publicity. This information will definitely help Facebook.com with their recent pitch to local business owners to advertise with them.
However, since this shift has only just recently occurred, the longterm trend may not yet be apparent. It may be that people are just now getting both a Facebook.com and Myspace.com account and we will see a leveling off in the future with both holding fairly neck and neck with each other. On the other hand, it is always possible that we could see a complete shift in the market with Myspace.com’s reach beginning to fall as Facebook.com’s popularity begins to rise.
Here is a list of the top 500 websites in the United States. According to this list, Myspace.com is currently ranked 3rd while Facebook.com is only ranked 5th.